The computer girls (1967 issue of Cosmopolitan)
A trainee gets $8,000 a year . . . a girl “senior systems analyst” gets $20,000—and up! Maybe it’s time to investigate . . . .
Ann Richardson, IBM systems engineer, designs a bridge via computer. Above (left) she checks her facts with fellow systems engineer, Marvin V. Fuchs. Right, she feeds facts into the computer. Below, Ann demonstrates on a viewing screen how her facts designed the bridge, and makes changes with a “light pen.”
Twenty years ago, a girl could be a secretary, a school teacher . . . maybe a librarian, a social worker or a nurse. If she was really ambitious, she could go into the professions and compete with men . . . usually working harder and longer to earn less pay for the same job.
Now have come the big, dazzling computers—and a whole new kind of work for women: programming. Telling the miracle machines what to do and how to do it. Anything from predicting the weather to sending out billing notices from the local department store.
And if it doesn’t sound like woman’s work—well, it just is.
(“I had this idea I’d be standing at a big machine and pressing buttons all day long,” says a girl who programs for a Los Angeles bank. “I couldn’t have been further off the track. I figure out how the computer can solve a problem, and then instruct the machine to do it.”
“It’s just like planning a dinner,” explains Dr. Grace Hopper, now a staff scientist in systems programming for Univac. (She helped develop the first electronic digital computer, the Eniac, in 1946.) “You have to plan ahead and schedule everything so it’s ready when you need it. Programming requires patience and the ability to handle detail. Women are ‘naturals’ at computer programming.”
What she’s talking about is apititude—the one most important quality a girl needs to become a programmer. She also needs a keen, logical mind. And if that zeroes out the old Billie Burke-Gracie Allen image of femininity, it’s about time, because this is the age of the Computer Girls.
Think Small. The 1967 Volkswagen Beetle promotional book, distributed as a giveaway by Volkswagen dealers. Featuring Charles Addams, Bill Hoest, Virgil Partch, Gahan Wilson and other top cartoonists of that decade, with cartoons showing the Volkswagens Beetle with an automotive essays written by such humorists of the day like H. Allen Smith, Roger Price and Jean Shepherd.
"Charlie Brown and Snoopy were featured on the cover of Life magazine. The magazine article describes the Peanuts craze. The comic strip became widely popular among college students, air force pilots, and rock musicians, among other unique audiences." (source)
Charlie Brown and Snoopy, Winners at Last Good 'ol Charlie Brown's reputation as a loser precedes him. The world had found its underdog for whom to root. Life magazine made that point in the March 17, 1967 edition. (source)
Helen Mirren in Herostratus.
"The plot of Herostratus is deceptively simple: A young poet, Max (Michael Gothard), is sick of being poor, unemployed and feeling inadequate and unnoticed and trapped by society. After a few setbacks early in the film, particularly when it comes to paying the rent to a landlady he can no longer avoid, Max decides to commit suicide by jumping off a tall building. But Max decides to make a point of his death instead, and enlists the help of Farson (Peter Stephens), a successful public relations ad man, who helps him turn his suicide, conceived as a sacrificial act of protest against modern society, into a media circus."
1967 Premiere Poster (You're a Good Man, Charlie Brown) for the Off-Broadway Production, Theater 80 St. Marks, NYC.
The cast of Peanuts made their stage appearance in You’re A Good Man Charlie Brown, which debuted off-Broadway at Theatre 80 St. Marks. The show ran for four years in New York, and productions featuring different casts followed in other cities. Later in 1967, the musical debuted at San Francisco’s Little Fox Theatre, where it ran for five years. Schulz was said to be a frequent attendee of these performances. He even got to know the cast well, inviting them to his home in Sebastopol and on ski trips to Lake Tahoe.